Our Story
Hi, I'm Lauren ♡
I've always loved fragrance. The candle you light on a Sunday, the perfume you save for a big night, the way a smell can take you straight back to a place or a person.
But car air fresheners? I never found one I actually liked. They were either sickly sweet, harsh and chemical, or gave me a headache before I'd even left the driveway. Most of them made me feel car sick. And they all looked the same: a cardboard tree swinging from the mirror.
So I made my own.
Mr Wiff was born from a love of art, design and fragrance. Every season is a little world of its own: a scent built to feel balanced and wearable, never overpowering, and a hanging card designed like a piece of art you'd actually want in your car.
We release one season at a time, each with its own story, from Sunday Dance in the Orchard to Letters from the Lakeside. When a season's gone, it's gone, so every one feels a little bit special.
The Wiff community
What started as a side project alongside my law degree has grown into something I never expected. Over 20,000 customers have brought Mr Wiff along for the ride, and you can find us in stockists across New Zealand.
To everyone who's sent us a photo of their Wiff swinging from the mirror, tagged us on a road trip, or gifted one to a friend: thank you. You're the reason we keep going.
With you for every ride ♡
Lauren, Founder of Mr Wiff